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America's Beverage Industry and Environmental Leaders Mark the First Year of Their 'Every Bottle Back' Initiative
Fully produced report in:
MP3
format
Ogg Vorbis
format
QuickTime
(MPEG-4/AAC) format
Windows Media
Audio 9.2 format
(58 seconds)
-- How Will You Use This Story? --
-- Also available (in MP3 only) are localized productions with alternate soundbites that describe the initiative's first three investments: for the Dallas/Fort Worth area; for Broken Arrow, Okla.; and for Kenosha, Wisc. --
(OPEN):
"AMERICA RECYCLES DAY" IS THIS SUNDAY, NOVEMBER 15TH.
AND, LAST FALL, AMERICA'S LEADING BEVERAGE-COMPANIES--"THE COCA-COLA
COMPANY", "KEURIG/DOCTOR PEPPER", AND "PEPSI-CO"--JOINED ENVIRONMENTAL LEADERS
"CLOSED-LOOP PARTNERS", "THE RECYCLING
PARTNERSHIP", AND "WORLD WILDLIFE FUND", TO LAUNCH
"EVERY BOTTLE BACK": A CROSS-INDUSTRY INITIATIVE TO DECREASE THEIR PLASTIC-FOOTPRINT.
KATHERINE LUGAR IS THE PRESIDENT AND C-E-O OF THE
"AMERICAN BEVERAGE ASSOCIATION"...
(LUGAR):
"TOGETHER, WE'RE INVESTING IN COMMUNITIES ACROSS THE COUNTRY, TO BOOST THE COLLECTION OF RECYCLABLE
MATERIALS--INCLUDING PLASTIC-BOTTLES AND ALUMINUM-CANS. YOU SEE, OUR COMPANIES ARE INTENTIONALLY MAKING BOTTLES THAT ARE 100-PERCENT RECYCLABLE.
AND, TOGETHER, WE WILL ENSURE THAT OUR VALUABLE PLASTIC-BOTTLES ARE COLLECTED, AND REMADE INTO NEW BOTTLES, AS
INTENDED--MEANING LESS NEW PLASTIC IN THE ENVIRONMENT."
(CLOSE):
TO LEARN MORE, VISIT "EVERY-BOTTLE-BACK"-DOT-ORG;
THAT'S "EVERY-BOTTLE-BACK"-DOT-ORG.
