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'Blue Cross and Blue Shield of Minnesota' Launches the 'Reverse It' Campaign to Help Identify Prediabetes Risks


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(OPEN):
PRE-DIABETES--THE PRECURSOR TO "TYPE-TWO" DIABETES--IS A NATIONAL EPIDEMIC THAT AFFECTS MORE THAN ONE-IN-THREE AMERICANS.  IN RESPONSE TO THIS GROWING TREND, "BLUE CROSS AND BLUE SHIELD OF MINNESOTA" IS LAUNCHING A NEW CAMPAIGN, CALLED "REVERSE IT"--WHICH FOCUSES ON HELPING MINNESOTANS IDENTIFY THEIR RISK-FACTORS FOR PRE-DIABETES--AS WELL AS THE STEPS THAT THEY CAN TAKE, TO LESSEN THE LIKELIHOOD OF GETTING "TYPE-TWO" DIABETES.  DOCTOR GLENN POMERANTZ IS THE CHIEF MEDICAL-OFFICER AT "BLUE CROSS AND BLUE SHIELD OF MINNESOTA"...

(POMERANTZ):
"
FROM A MEDICAL PERSPECTIVE, A DIAGNOSIS OF PRE-DIABETES CAN BE SOME OF THE BEST 'BAD NEWS' THAT A PERSON CAN GET:  'TYPE-TWO' DIABETES IS A PREVENTABLE DISEASE--AND PRE-DIABETES IS A CURABLE CONDITION.  TAKING ACTION AS SOON AS POSSIBLE CAN DRAMATICALLY IMPROVE A PERSON'S PROGNOSIS.  OUR CAMPAIGN IS BUILT AROUND A SIMPLE, SEVEN-QUESTION QUIZ THAT CAN HELP PEOPLE EVALUATE THEIR RISK FOR PRE-DIABETES.  THE ASSESSMENT ALSO INCLUDES HELPFUL STEPS THAT PEOPLE CAN TAKE, TO AVOID 'TYPE-TWO' DIABETES--AND EVEN REVERSE INDICATORS OF PRE-DIABETES.  'REVERSE IT' IS JUST THE START OF A MULTI-YEAR EFFORT, TO HELP LESSEN THE EMOTIONAL AND FINANCIAL BURDEN OF DIABETES ON FAMILIES--AND WITHIN OUR SOCIETY, AS A WHOLE."

(CLOSE):
ACCORDING TO THE "BLUE CROSS AND BLUE SHIELD 'HEALTH INDEX'", DIABETES ACCOUNTS FOR MORE THAN SIX-PERCENT OF THE LOSS OF GOOD HEALTH IN MINNESOTA; NORTHWESTERN COUNTIES ARE HIT THE HARDEST, WHERE DIABETES ALSO NEGATIVELY IMPACTS MEN'S HEALTH AT A SIGNIFICANTLY HIGHER RATE THAN WOMEN'S.  TO TAKE THE QUIZ, VISIT "BLUE-CROSS-M-N"-DOT-COM-SLASH-"REVERSE-IT".



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