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Women Are Using Their Wireless Phones More than Ever
Sprint ConsumerFeature
Fully produced report in MP3 format:
48 kbps |
96 kbps
(60 seconds)
-- How Will You Use This Story? --
:60
READER SCRIPT
(DOES NOT FULLY MATCH AUDIO)
WOMEN TODAY ARE A DIVERSE GROUP. BUT, THEY HAVE AT LEAST ONE THING IN COMMON: THEY RELY ON THEIR WIRELESS PHONES MORE THAN EVER. WIRELESS PHONES ARE HELPING WOMEN STAY CONNECTED, ACHIEVE THEIR FITNESS GOALS, MANAGE SCHEDULES, SAVE TIME, AND EXPRESS STYLE. ACCORDING TO SPRINT, WOMEN WANT STYLE AND COLOR--AS WELL AS FEATURES AND SERVICES THAT GIVE THEM THE TOOLS THEY NEED TO BE MORE EFFICIENT, AND JUGGLE LIFE ON THE GO. AT THE TOP OF THE LIST ARE FLIP-PHONES WITH A SPLASH OF COLOR--LIKE THE RECENTLY INTRODUCED "FUSIC" BY L-G--AS WELL AS FASHION ACCESSORIES, SUCH AS MOBILE-PHONE CASES FROM DOONEY-AND-BOURKE, AND NICOLE MILLER. WOMEN WANT SERVICES LIKE WEATHER, NEWS, MEAL PLANS, AUDIBLE AND VISUAL DIRECTIONS, AND OPTIONS LIKE "SPRINT FAMILY LOCATOR" THAT HELP THEM LOCATE THEIR CHILDREN AND QUICKLY COMMUNICATE WITH THEM, WHILE ON THE GO. WOMEN ALSO ENJOY CAMERA-PHONES AND PRODUCTIVITY TOOLS LIKE SCHEDULERS--NOT TO MENTION ANYTHING THAT ALLOWS THEM TO PERSONALIZE THEIR PHONES, SUCH AS RINGERS AND CALL TONES. FOR MORE INFORMATION, VISIT "SPRINT"-DOT-COM.
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