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People with Allergic Asthma May Produce Too Much Immunoglobulin E--Which May Lead to Asthma Symptoms and Attacks Genentech and Novartis ConsumerFeature
-- How Will You Use This Story? -- :60
READER SCRIPT APPROXIMATELY 60-PERCENT OF ASTHMA PATIENTS IN THE U-S HAVE A CONDITION CALLED "ALLERGIC ASTHMA" THAT IS SET-OFF BY ALLERGENS, INCLUDING DUST MITES, PET DANDER, POLLEN, MOLD SPORES, AND COCKROACHES. PEOPLE WITH "ALLERGIC ASTHMA" MAY PRODUCE TOO MUCH "IMMUNOGLOBULIN E-"--OR "I-G-E". THIS EXTRA "I-G-E" MAY LEAD TO ASTHMA SYMPTOMS AND ATTACKS. TO EDUCATE THE PUBLIC ABOUT ALLERGIC ASTHMA AND "I-G-E", THE ASTHMA AND ALLERGY FOUNDATION OF AMERICA--OR "AAFA"--HAS LAUNCHED THE "WHAT'S MY 'I-G-E'?" CAMPAIGN. IF YOU HAVE ASTHMA AND ARE TAKING YOUR MEDICINES--BUT YOUR LIFE IS STILL AFFECTED--YOU SHOULD LEARN YOUR "I-G-E" NUMBER. PATIENTS WITH OTHER CHRONIC CONDITIONS--SUCH AS DIABETES OR HYPERTENSION--KNOW THAT THE KEY TO LONG-TERM MANAGEMENT IS TO KNOW THEIR NUMBERS--WHETHER IT BE BLOOD SUGAR OR BLOOD PRESSURE. AN ASTHMA SPECIALIST CAN TEST YOU, TO DETERMINE IF "I-G-E" MAY BE CONTRIBUTING TO YOUR ASTHMA SYMPTOMS AND ATTACKS. VISIT W-W-W-DOT-"WHAT'S-MY-I-G-E"-DOT-COM, TO ACCESS IMPORTANT INFORMATION ON "I-G-E" AND ALLERGIC ASTHMA, LOCATE AN ASTHMA SPECIALIST IN YOUR AREA, AND GET A FREE DOCTOR-DISCUSSION GUIDE. "WHAT'S MY I-G-E?" IS SUPPORTED BY GENENTECH, INCORPORATED, AND NOVARTIS PHARMACEUTICALS CORPORATION. For more information regarding Consumer Radio Network programming--including a full listing of current ConsumerFeatures--click here. |
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