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Silver Is a Popular Metal for Designers and Wearers of Jewelry
The Silver Institute ConsumerFeature
Fully produced report in MP3 format:
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(60 seconds)
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READER SCRIPT
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SILVER IS THE METAL OF THE MOMENT: SILVER-JEWELRY SALES ARE SOARING, AS CONSUMERS FLOCK TO THE "HOT LOOK" OF THE WHITE METAL IN JEWELRY. ACCORDING TO THE SILVER INSTITUTE, STERLING SILVER IS A FAVORITE MEDIUM OF CREATIVE AND INNOVATIVE DESIGNERS: BECAUSE IT'S SO SOFT AND MALLEABLE, THEY CAN SHAPE IT INTO INTRICATE FORMS. DESIGNERS FROM ALL OVER THE WORLD ARE USING SILVER IN THEIR DESIGNS, BECAUSE OF ITS INNATE BEAUTY AND INTRINSIC VALUE. WE HEAR OFTEN ABOUT THE APPEAL OF THE "WHITE LOOK"--AND IT'S ESSENTIALLY BECAUSE FASHION-CONSCIOUS CONSUMERS VALUE SILVER JEWELRY, THANKS TO ITS BEAUTY, CONTEMPORARY DESIGNS, AND AFFORDABILITY. SILVER IS SIMPLY AN APPEALING LOOK THAT ALL GENERATIONS--AND BOTH FEMALES AND MALES--ARE EMBRACING. FOR MORE INFORMATION ON SILVER AND ITS USES, LOG ON TO "SILVER-INSTITUTE"-DOT-ORG.
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