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A New System Rates Fresh Fruit, Vegetables, and Flowers for Greater Transparency
Whole Foods Market ConsumerFeature
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(60 seconds)
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READER SCRIPT
(DOES NOT FULLY MATCH AUDIO)
HAVE YOU EVER WANTED TO KNOW MORE ABOUT HOW YOUR PRODUCE IS GROWN? NOW, THERE'S A GROCERY-STORE THAT CAN HELP YOU MAKE MORE-INFORMED DECISIONS, WHEN IT COMES TO THE FRUITS AND VEGETABLES THAT YOU TAKE HOME TO YOUR FAMILY. THIS FALL, "WHOLE FOODS MARKET" LAUNCHED ITS "RESPONSIBLY GROWN" PRODUCE-RATING SYSTEM--WHICH BOTH REWARDS GROWERS FOR RESPONSIBLE FARMING-PRACTICES, AND PROVIDES SHOPPERS WITH MORE INFORMATION ON HOW PRODUCE AND FLOWERS ARE GROWN. THE RATINGS ADDRESS SUCH ISSUES AS SOIL-HEALTH, PEST-MANAGEMENT, FARMWORKER-WELFARE, ENERGY, WATER, AND WASTE--AND ALSO FEATURE A PROHIBITED-PESTICIDE LIST THAT INCLUDES SOME OF THE MOST-HAZARDOUS PESTICIDES STILL ALLOWED IN AGRICULTURE. "RESPONSIBLY GROWN" IS A THREE-TIERED RATING-SYSTEM, WITH "GOOD", "BETTER", AND "BEST" LEVELS; TO EARN A "GOOD" RATING, A FARM MUST TAKE 16 CONCRETE STEPS TO PROTECT BOTH HUMAN-HEALTH AND THE ENVIRONMENT. THE GOAL WITH THIS PROGRAM IS TO PROVIDE DEEPER TRANSPARENCY TO SHOPPERS, ON TOPICS THAT THEY CARE ABOUT. TO LEARN MORE, VISIT "WHOLE-FOODS-MARKET"-DOT-COM-SLASH-"RESPONSIBLY-GROWN".
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