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Lee National Denim Day 2007 Public Service Announcements
-- How Will You Use This Story? --
Over the years, you've seen Billy Ray Cyrus in a lot of roles. However, none is as important as the role that he plays, in real life, for his girls--his mom, his wife, and his three daughters. They've really inspired his music--and have touched his heart. But, while he can tell them how to handle a lot of things, he can't protect them from breast cancer. That's why he needs your help.
On Friday, October 5th, Lee Jeans encourages millions of people nationwide to slip into their favorite jeans--and make a $5 donation to support the fight against breast cancer. Now in its 12th year, "Lee National Denim Day" has raised more than $66 million--making it one of the largest single-day fundraisers of its kind. Through the Women's Cancer Programs of the Entertainment Industry Foundation, "Denim Day" supports groundbreaking research at leading cancer centers--as well as community breast-cancer-education services.
To learn more--and to register--visit denimday.com.
AUDIO
:30
(featuring Billy Ray Cyrus)
In
MP3 format (48 kbps) |
In MP3
format (96 kbps)
SCRIPTS
-- :30 (BASED ON BILLY RAY CYRUS AUDIO) --
YOU'VE SEEN BILLY RAY CYRUS IN A LOT OF ROLES. HOWEVER, NONE IS AS IMPORTANT AS THE ROLE THAT HE PLAYS, IN REAL LIFE, FOR HIS MOM, HIS WIFE, AND HIS THREE DAUGHTERS. BUT, WHILE HE CAN TELL THEM HOW TO HANDLE A LOT OF THINGS, HE CAN'T PROTECT THEM FROM BREAST CANCER. PUT ON A PAIR OF JEANS, AND JOIN BILLY RAY FOR "LEE NATIONAL DENIM DAY"--ON FRIDAY, OCTOBER 5TH--TO SUPPORT THE WOMEN'S CANCER PROGRAMS, OF THE ENTERTAINMENT INDUSTRY FOUNDATION. BY JOINING BILLY RAY'S TEAM, YOU'LL BE ENTERED TO WIN A COPY OF HIS NEW ALBUM, "HOME AT LAST"--AND AN AUTOGRAPHED PINK GIBSON GUITAR. SIGN UP TODAY--AT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :15 (BASED ON BILLY RAY CYRUS AUDIO) --
PUT ON A PAIR OF JEANS, AND JOIN BILLY RAY CYRUS FOR "LEE NATIONAL DENIM DAY"--ON FRIDAY, OCTOBER 5TH--TO SUPPORT THE FIGHT AGAINST BREAST CANCER. BY JOINING BILLY RAY'S TEAM, YOU'LL BE ENTERED TO WIN A COPY OF HIS NEW ALBUM, "HOME AT LAST"--AND AN AUTOGRAPHED PINK GIBSON GUITAR. SIGN UP TODAY--AT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :10 (BASED ON BILLY RAY CYRUS AUDIO) --
PUT ON A PAIR OF JEANS, AND JOIN BILLY RAY CYRUS FOR "LEE NATIONAL DENIM DAY"--ON FRIDAY, OCTOBER 5TH--TO SUPPORT THE FIGHT AGAINST BREAST CANCER. JOIN BILLY RAY'S TEAM TODAY--AT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :30 (GENERIC) --
ON FRIDAY, OCTOBER 5TH, LEE JEANS ENCOURAGES PEOPLE NATIONWIDE TO SLIP INTO THEIR FAVORITE JEANS--AND MAKE A FIVE-DOLLAR DONATION, TO SUPPORT THE FIGHT AGAINST BREAST CANCER. NOW IN ITS 12TH YEAR, "LEE NATIONAL DENIM DAY" HAS RAISED MORE THAN 66-MILLION DOLLARS. AND, THROUGH THE WOMEN'S CANCER PROGRAMS, OF THE ENTERTAINMENT INDUSTRY FOUNDATION, "DENIM DAY" SUPPORTS GROUNDBREAKING RESEARCH AT LEADING CANCER CENTERS--AS WELL AS COMMUNITY BREAST-CANCER-EDUCATION SERVICES. TO LEARN MORE--AND TO REGISTER YOUR ORGANIZATION--VISIT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :15 (GENERIC #1) --
ON FRIDAY, OCTOBER 5TH, LEE JEANS ENCOURAGES PEOPLE TO SLIP INTO THEIR FAVORITE JEANS--AND MAKE A FIVE-DOLLAR DONATION, TO SUPPORT THE FIGHT AGAINST BREAST CANCER. NOW IN ITS 12TH YEAR, "LEE NATIONAL DENIM DAY" HAS RAISED MORE THAN 66-MILLION DOLLARS. TO LEARN MORE, VISIT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :15 (GENERIC #2) --
ON FRIDAY, OCTOBER 5TH, LEE JEANS ENCOURAGES PEOPLE TO SLIP INTO THEIR FAVORITE JEANS--AND SUPPORT THE FIGHT AGAINST BREAST CANCER. "LEE NATIONAL DENIM DAY" SUPPORTS GROUNDBREAKING RESEARCH, AND COMMUNITY BREAST-CANCER-EDUCATION SERVICES. TO LEARN MORE, VISIT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :15 (GENERIC #3) --
ON FRIDAY, OCTOBER 5TH, LEE JEANS ENCOURAGES PEOPLE NATIONWIDE TO SLIP INTO THEIR FAVORITE JEANS--AND MAKE A FIVE-DOLLAR DONATION, TO SUPPORT THE FIGHT AGAINST BREAST CANCER. TO LEARN MORE ABOUT "LEE NATIONAL DENIM DAY"--AND TO REGISTER YOUR ORGANIZATION--VISIT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
-- :10 (GENERIC) --
ON FRIDAY, OCTOBER 5TH, LEE JEANS ENCOURAGES PEOPLE TO SLIP INTO THEIR FAVORITE JEANS--AND SUPPORT THE FIGHT AGAINST BREAST CANCER. TO LEARN MORE ABOUT "LEE NATIONAL DENIM DAY", VISIT "DENIM-DAY"-DOT-COM [DENIMDAY.COM].
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