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'Speaking of Health' Public Service Announcements from the National Academies Press
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SCRIPT
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AS ONE OF THE OVER THREE-MILLION HEALTH-CARE PROFESSIONALS IN AMERICA, DO YOU WORRY ABOUT NOT COMMUNICATING EFFECTIVELY WITH SOME PATIENTS? COULD DIFFERENCES IN LANGUAGE AND CULTURE MAYBE MEAN YOU NEED TO EXPLAIN WHY A MEDICINE OR MEDICAL TREATMENT IS NECESSARY? BEING UNDERSTOOD AND ACCEPTED BY PEOPLE OF DIFFERENT CULTURES AND BACKGROUNDS IS STILL A CHALLENGE. FOR EXAMPLE, "MISSUS HERNANDEZ"--A 66-YEAR-OLD LATINA WHOSE DOCTOR RECOMMENDS A MAMMOGRAM: RAISED TO THINK CANCER ALWAYS MEANS DEATH, SHE MAY SKIP THE TEST--AND NOT EVEN WANT TO KNOW; BUT, HER DOCTOR UNDERSTANDS FAMILY IS IMPORTANT TO LATINO CULTURE, AND POINTS OUT THAT A MAMMOGRAM COULD SAVE HER LIFE--SO SHE CAN CARE FOR HER FAMILY. MILLIONS OF PUBLIC-HEALTH PROFESSIONALS FACE PROBLEMS LIKE THIS EVERY DAY. FOR THE LATEST RESEARCH ON THESE NEW HEALTH-CARE-COMMUNICATIONS CHALLENGES, THE BOOK "SPEAKING OF HEALTH" IS FREE ONLINE AT "N-A-P"-DOT-E-D-U. A FREE RESOURCE FOR ANY HEALTH PROFESSIONAL LOOKING TO BETTER SERVE THE PUBLIC: "SPEAKING OF HEALTH" AT "N-A-P"-DOT-E-D-U.
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