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"Discovery Files" Features from the National Science Foundation
"Face Time"
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IN YOUR FACE! THE "DISCOVERY FILES": NEW ADVANCES IN SCIENCE AND ENGINEERING, FROM THE NATIONAL SCIENCE FOUNDATION. WHEN YOU LOOK AT SOMEONE'S FACE, HOW FAST CAN YOU DETERMINE HOW ATTRACTIVE AND TRUSTWORTHY THEY ARE? BASED ON A STUDY OUT OF PRINCETON, IN ABOUT ONE-10TH OF A SECOND. AND, THAT FIRST IMPRESSION IS LASTING. TALK ABOUT A RUSH TO JUDGMENT. BUT, WE CAN'T HELP IT: IT SEEMS THAT OUR BRAINS MAY BE WIRED TO MAKE THESE SNAP DECISIONS ABOUT A PERSON'S CHARACTER AND LIKEABILITY--EVEN COMPETENCE--BASED ON THEIR FACE. THE PRINCETON GROUP OF 200 PEOPLE WAS SHOWN QUICK GLIMPSES OF FACES--AND ASKED TO ASSESS CERTAIN TRAITS. WHEN VIEWED FOR A LONGER TIME, THEY ONLY GOT MORE CONFIDENT IN THEIR ORIGINAL OPINIONS. THIS IS NOT TO SAY THAT THESE FEELINGS CAN'T BE OVERCOME, OR CHANGED, AS TIME PASSES AND YOU GET TO KNOW THE PERSON. THE STUDY DID NOT SHOW WHAT SPECIFIC FACIAL TRAITS CAUSE CERTAIN BELIEFS--JUST THAT WE MAKE UP OUR MIND IN A SPLIT-SECOND. SO, FACE IT: IF YOU'RE TRYING TO MAKE A GOOD FIRST IMPRESSION, YOU BETTER DO IT IN THE FIRST 10TH OF A SECOND. THE "DISCOVERY FILES" COVERS PROJECTS FUNDED BY THE GOVERNMENT'S NATIONAL SCIENCE FOUNDATION: FEDERALLY SPONSORED RESEARCH BROUGHT TO YOU BY YOU! LEARN MORE AT "N-S-F"-DOT-GOV--OR ON THEIR PODCAST.
For additional "Discovery Files" features from the National Science Foundation, click here.
