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A Free New Website Makes It Easy for Consumers to Remove Themselves from Specific Direct-Marketing Mailing Lists
Fully produced report in MP3 format:
48 kbps |
96 kbps
(69 seconds)
-- How Will You Use This Story? --
(OPEN):
DID YOU KNOW THAT THERE'S A 10-BILLION-DOLLAR-A-YEAR INDUSTRY,
PROFITING FROM CONSUMERS' PERSONAL INFORMATION--AND THAT ALL CONSUMERS
GET OUT OF IT IS MORE JUNK MAIL? THE REASON THAT YOUR MAILBOX IS
OFTEN BRISTLING WITH JUNK MAIL MAY BE BECAUSE COMPANIES ARE BUYING AND
SELLING YOUR PERSONAL INFORMATION--WITHOUT YOUR PERMISSION.
HOWEVER, THERE'S NEW WAY TO BOTH GUARD YOUR INFO, AND PROTECT YOUR
MAILBOX FROM UNWANTED MAIL. STEVEN GAL IS THE C-E-O
OF "'PRO-QUO'-DOT-COM"--A NEW FREE WEBSITE THAT LETS YOU
CHOOSE WHICH PAPER MAIL TO STOP, AND WHICH TO KEEP RECEIVING...
(GAL):
"COMPANIES MAKE MONEY ON THIS INFORMATION WITHOUT
CONSUMERS' KNOWLEDGE OR CONSENT. MOST MAKE IT TOO DIFFICULT FOR
CONSUMERS TO REQUEST REMOVAL FROM MAILING LISTS--AND THERE ARE FAR TOO
MANY LISTS FOR CONSUMERS TO EVEN FIND OUT ABOUT."
(BRIDGE):
GAL SAYS THAT THERE ARE STEPS THAT YOU CAN TAKE TO PROTECT YOURSELF...
(GAL):
"IT'S IMPORTANT TO KNOW THAT--FOR EVERY
GROCERY-STORE DISCOUNT CARD, FREQUENT-FLIER PROGRAM, OR EVEN MAGAZINE
SUBSCRIPTION THAT YOU SIGN UP FOR--YOUR PERSONAL INFORMATION WILL LIKELY
BE SOLD, MULTIPLE TIMES OVER. USING A SERVICE LIKE
'"PRO-QUO"-DOT-COM' GIVES CONSUMERS THE POWER TO STOP JUNK MAIL--AND
CHOOSE WHICH MARKETING LISTS THEY WANT TO BE REMOVED FROM, AND WHICH
THEY MAY WANT TO STAY ON. AND, IT'S FREE."
(CLOSE):
FOR MORE INFORMATION, LOG ONTO
"P-R-O-Q-U-O"-DOT-COM.
