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Many U.S. Adults Are Unintentionally Putting Their Privacy at Risk, Through Everyday Activities
Fully produced report in MP3 format:
48 kbps |
96 kbps
(70 seconds)
-- How Will You Use This Story? --
(OPEN):
A NEW HARRIS SURVEY CONDUCTED ON BEHALF OF
"'PRO-QUO'-DOT-COM" FINDS THAT MANY U-S ADULTS ARE
UNINTENTIONALLY PUTTING THEIR PRIVACY AT RISK, THROUGH EVERYDAY
ACTIVITIES--LIKE ENTERING A SWEEPSTAKES, APPLYING FOR A LOAN, OR SIGNING
UP FOR A GROCERY-STORE DISCOUNT CARD. STEVEN GAL IS THE
C-E-O OF "PRO-QUO"--A FREE WEBSITE THAT HELPS CONSUMERS PROTECT
THEIR PRIVACY, AND REMOVE THEIR NAMES FROM MARKETING LISTS RESPONSIBLE
FOR SENDING THEM UNSOLICITED JUNK MAIL...
(GAL):
"OUR STUDY FOUND THAT NEARLY 90-PERCENT OF CONSUMERS
QUESTION THE SAFETY OF THEIR PERSONAL INFORMATION. YET, THE
MAJORITY OF PEOPLE DON'T REALIZE THAT SEEMINGLY HARMLESS BEHAVIORS CAN
LEAD TO GREATER JUNK MAIL, INCREASED PROFILING WITHOUT CONSENT, AND
GREATER EXPOSURE TO IDENTITY THEFT."
(BRIDGE):
GAL ADDS THAT THE POTENTIALLY RISKY BEHAVIORS EXAMINED IN THE STUDY
MAY BE MORE COMMON THAN PEOPLE REALIZE...
(GAL):
"DONATING TO A POLITICAL CAMPAIGN, RETURNING A
PRODUCT-REGISTRATION CARD, ENROLLING IN A FREQUENT-FLYER PROGRAM, EVEN
GETTING MARRIED CAN PUT YOUR PERSONAL INFORMATION AT GREATER RISK.
AND, WHILE WE DON'T EXPECT PEOPLE TO CHANGE THEIR DAY-TO-DAY BEHAVIORS,
IT'S IMPORTANT FOR THEM TO BE AWARE OF HOW THEIR INFORMATION IS
COLLECTED AND USED."
(CLOSE):
TO TAKE A FREE PRIVACY QUIZ TO ASSESS YOUR CURRENT RISK LEVEL--AND TO
FIGHT BACK AND REMOVE YOUR NAME FROM MARKETING LISTS--VISIT
"P-R-O-Q-U-O"-DOT-COM.
