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R.J. Reynolds Makes the Website for Its Youth Tobacco-Prevention Program More User-Friendly


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(OPEN):
"R-J REYNOLDS TOBACCO COMPANY" HAS LAUNCHED MAJOR WEBSITE-IMPROVEMENTS TO ITS YOUTH TOBACCO-PREVENTION PROGRAM--"RIGHT DECISIONS, RIGHT NOW"STEVE CURL--WHO LEADS THE COMPANY'S EFFORTS TO HELP PREVENT YOUTH TOBACCO-USE--SAYS THAT THE CHANGES MAKE THE PROGRAM MORE USER-FRIENDLY...

(CURL):
"
ANY TEACHER, PARENT, COACH, OR YOUTH-LEADER CAN ACCESS THIS ONLINE, EVIDENCE-BASED PROGRAM--FREE OF CHARGE.  AND NOW, WE'VE MADE IT BOTH EASIER TO NAVIGATE, AND MORE INTUITIVE--BY CHANGING THE WEBSITE'S LOOK AND FEEL.  'RIGHT DECISIONS, RIGHT NOW' EMPOWERS EDUCATORS TO CONVEY AN ANTI-TOBACCO MESSAGE, TO STUDENTS IN GRADES-FIVE THROUGH -NINE.  IT ALSO PROVIDES VALUABLE INFORMATION AND TOOLS, TO PARENTS AND COMMUNITY-LEADERS.  WE BELIEVE THAT PROGRAMS LIKE THIS HAVE HAD A BIG IMPACT, IN REDUCING TEEN-SMOKING.  BUT, MORE CAN--AND SHOULD--BE DONE."

(CLOSE):
TO LEARN MORE, VISIT "RIGHT-DECISIONS-RIGHT-NOW"-DOT-COM.



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