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R.J. Reynolds Launches Major Online Enhancements to Its Youth Tobacco-Prevention Program
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(66 seconds)
-- How Will You Use This Story? --
(OPEN):
R-J REYNOLDS HAS JUST LAUNCHED MAJOR ONLINE-ENHANCEMENTS TO ITS
YOUTH TOBACCO-PREVENTION PROGRAM, "RIGHT DECISIONS RIGHT NOW".
PAMELA GORMAN--WHO HELPS LEAD THE COMPANY'S YOUTH
TOBACCO-PREVENTION EFFORTS--SAYS THAT THE GOAL IS TO BRING THE
SUCCESSFUL PROGRAM INTO THE DIGITAL AGE, FOR EASIER USE IN TODAY'S
CLASSROOMS…
(GORMAN):
"'RIGHT
DECISIONS RIGHT NOW' IS DESIGNED TO HELP EDUCATE YOUTH ABOUT THE DANGERS
OF TOBACCO-USE--AND EQUIP THEM WITH GOOD DECISION-MAKING SKILLS, SO THEY
CAN LIVE A HEALTHY LIFESTYLE. MORE THAN 20-THOUSAND
MIDDLE-SCHOOLS, ACROSS THE COUNTRY, HAVE USED THE PROGRAM SINCE IT WAS
ESTABLISHED MORE THAN 20 YEARS AGO. YOUTH TOBACCO-PREVENTION
EFFORTS, LIKE 'RIGHT DECISIONS RIGHT NOW', HAVE HAD A BIG IMPACT ON
REDUCING TEEN-SMOKING--WHICH IS NOW AT AN ALL-TIME LOW. WE BELIEVE
THAT MORE CAN BE DONE TO ACCELERATE THE DECLINE IN YOUTH TOBACCO-USE.
IT'S BAD FOR EVERYONE WHEN KIDS USE TOBACCO."
(CLOSE):
GORMAN ADDS THAT THE PROGRAM OFFERS FREE TEACHING-MATERIALS THAT CAN BE
USED BY EDUCATORS OF STUDENTS IN GRADES FIVE THROUGH NINE, PARENTS, AND
GRANDPARENTS--AS WELL AS NON-PROFIT COMMUNITY-GROUPS THAT ARE INVOLVED
WITH YOUTH. THE INTERACTIVE PROGRAM IS AVAILABLE AT
"RIGHT-DECISIONS-RIGHT-NOW"-DOT-COM.
