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R.J. Reynolds Adds a New Round of Major Online Enhancements to Its Youth Tobacco-Prevention Program (English-Language)


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(51 seconds)


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(OPEN):
"R-J REYNOLDS TOBACCO COMPANY"
HAS LAUNCHED MAJOR ONLINE-ENHANCEMENTS TO ITS YOUTH TOBACCO-PREVENTION PROGRAM--"RIGHT DECISIONS, RIGHT NOW"LAURA LEIGH OYLER [LIKE "OILER"]--WHO LEADS THE COMPANY'S EFFORTS TO HELP REDUCE YOUTH TOBACCO-USE--SAYS THAT THE IMPROVEMENTS MAKE THE PROGRAM MORE USER-FRIENDLY...

(OYLER):
"
ANY TEACHER, PARENT, OR GROUP ASSOCIATED WITH YOUTH CAN ACCESS THIS ONLINE, EVIDENCE-BASED PROGRAM--FREE OF CHARGE.  IT NOW OFFERS POSTERS AND BROCHURES FOR PARENTS IN SPANISH--AS WELL AS NEW SMART-BOARD ACTIVITIES, IMPROVED NAVIGATION, AND VIDEOS THAT ARE EASIER TO DOWNLOAD.  'RIGHT DECISIONS, RIGHT NOW' IS USED TO HELP EDUCATE MIDDLE-SCHOOL STUDENTS ABOUT THE DANGERS OF TOBACCO-USE--AND EQUIPS THEM WITH GOOD DECISION-MAKING SKILLS, TO LIVE A HEALTHY LIFESTYLE.  WE BELIEVE THAT SUCH PROGRAMS HAVE HAD A BIG IMPACT, IN REDUCING TEEN-SMOKING.  BUT, MORE CAN--AND SHOULD--BE DONE."

(CLOSE):
TO LEARN MORE, VISIT "RIGHT-DECISIONS-RIGHT-NOW"-DOT-COM.

For this report in Spanish, click here.



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