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Life-Insurance Ownership Is Lagging--Especially among Millennials


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(OPEN):
SEPTEMBER IS "LIFE-INSURANCE AWARENESS MONTH".  AND, ACCORDING TO KIM KAUFMAN FROM "STATE FARM", MOST AMERICANS STILL SEE A NEED FOR LIFE-INSURANCE--EVEN THOUGH OWNERSHIP IS LAGGING, ESPECIALLY AMONG "MILLENNIALS"...

(KAUFMAN):
"
ACCORDING TO THE LATEST 'INSURANCE BAROMETER'-STUDY, 66-PERCENT OF AMERICAN ADULTS SAY THAT THEY NEED LIFE-INSURANCE--BUT ONLY 57-PERCENT ACTUALLY HAVE IT.  THAT NINE-PERCENT GAP REPRESENTS 23-MILLION PEOPLE.  WHAT'S MORE, TWO-IN-FIVE 'MILLENNIALS' WISH THAT THEIR SPOUSE OR PARTNER WOULD BUY MORE LIFE-INSURANCE; THAT'S MUCH HIGHER THAN AMONG EITHER 'GENERATION X' OR 'BABY BOOMERS'.  THAT SAID, BOTH 'MILLENNIALS' AND 'GEN X'ERS' ARE MORE LIKELY TO BE LOOKING FOR A FINANCIAL-ADVISOR--AND ARE MORE LIKELY TO USE SOCIAL MEDIA, IN THEIR SEARCH."

(CLOSE):
FOR MORE INFORMATION, VISIT "STATE-FARM"-DOT-COM.



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