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A New Program Aims to Convince Americans to Switch to Washing Their Laundry in Cold Water
Fully produced report in MP3 format:
48 kbps |
96 kbps
(59 seconds)
-- How Will You Use This Story? --
(OPEN):
IN OBSERVANCE OF THIS YEAR'S "WORLD ENVIRONMENT DAY", ON JUNE
5TH, SEVENTH GENERATION IS LAUNCHING A NEW PROGRAM, KNOWN
AS "GET OUT OF HOT WATER"; THE PROGRAM URGES AMERICANS TO GO
GREEN IN THE LAUNDRY ROOM--AND TAKE A PLEDGE TO SWITCH TO COLD-WATER
WASHING. ACCORDING TO PRESIDENT AND "CHIEF INSPIRED
PROTAGONIST" OF SEVENTH GENERATION, JEFFREY HOLLENDER,
COLD-WATER WASHING IS BETTER FOR THE ENVIRONMENT AND YOUR
WALLET...
(HOLLENDER):
"LAUNDERING IN COLD WATER--INSTEAD OF HOT OR WARM WATER--HAS A
HUGE, POSITIVE IMPACT ON THE ENVIRONMENT; THAT'S BECAUSE 90-PERCENT OF
THE ENERGY THAT WE CONSUME GETTING OUR CLOTHES CLEAN IS USED TO HEAT THE
WATER THAT OUR WASHING MACHINES REQUIRE. SWITCHING TO COLD WATER
SAVES THAT ENERGY FOR ANOTHER DAY--AND IT'S A MONEY-SAVER, TOO.
JUST THE SIMPLE ACT OF SWITCHING YOUR WASHING MACHINE TO 'COLD' CAN SAVE
YOU 70 DOLLARS, A YEAR, ON YOUR ENERGY BILL."
(CLOSE):
TO TAKE THE "COLD WATER PLEDGE"--OR LEARN HOW MUCH YOU COULD SAVE,
BY SWITCHING TO COLD-WATER WASHING--GO ONLINE TO
W-W-W-DOT-"GET-OUT-OF-HOT-WATER"-DOT-COM; AGAIN, THAT'S
"GET-OUT-OF-HOT-WATER"-DOT-COM.
